Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1046)

In a Nation of Ad-Avoiders, One Medium Breaks Through

In a Nation of Ad-Avoiders, One Medium Breaks Through

The upcoming 2026 UK Advertising Landscape Study finds podcasting breaks through baked-in ad avoidance in U.K. audiences.Register here for the Trust and Attention: Why Sports Media Wins (And How Brand...

13 Maj 8min

iHeartMedia's Q1, Ranking Podcasts Like Records, & More

iHeartMedia's Q1, Ranking Podcasts Like Records, & More

Register here for tomorrow's Sounds Profitable and Locked On webinar!Today in the business of podcasting:PRX's 2025 annual report shows the nonprofit leaning deeper into podcasting to navigate federal...

12 Maj 5min

AI in Marketing Measurement, Golden Globes Podcast Eligibility, & More

AI in Marketing Measurement, Golden Globes Podcast Eligibility, & More

Today in the business of podcasting:Register for Trust and Attention: Why Sports Media Wins (And How Brands Prove It)A new report from the Reuters Institute for the Study of Journalism finds that news...

11 Maj 5min

Apple Podcasts HLS Support Updates, UK TV vs. Podcast Reach, & More

Apple Podcasts HLS Support Updates, UK TV vs. Podcast Reach, & More

This week in the business of podcasting:Register here for the upcoming Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar.New data from the 2026 UK Advertising Landscape Stud...

8 Maj 8min

UK Podcast Ads Overtake TV, Apple Podcasts Video Impact, & More

UK Podcast Ads Overtake TV, Apple Podcasts Video Impact, & More

Register here for the Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar!Today in the business of podcasting:New data from the 2026 UK Advertising Landscape Study shows podca...

7 Maj 7min

The Clipping Ecosystem, Evolving Upfronts with Creators, & More

The Clipping Ecosystem, Evolving Upfronts with Creators, & More

Today in the business of podcasting:New Sounds Profitable research finds 86% of podcast listeners consume clips on at least one platform, raising questions about paid clipping strategies and whether f...

6 Maj 5min

Podcasting Has Already Overtaken TV. Here’s the Proof

Podcasting Has Already Overtaken TV. Here’s the Proof

Guest writer Ben Robins analyzes new data from The 2026 UK Advertising Landscape Study.Register here for the Pod-Tails and Cocktails waitlist.A new study from Sounds Profitable and Sound Insights find...

6 Maj 9min

Podigee Video Podcast Support, Acast's Profitable Q1, & More

Podigee Video Podcast Support, Acast's Profitable Q1, & More

Today in the business of podcasting:Podigee has launched video podcast distribution across YouTube, Apple Podcasts, and Spotify, making the feature available on every plan with no waitlist.Acast repor...

5 Maj 5min

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