The Podcast Atlas, Part 4: The Denominator
Winning on quality is only half the story when the audience you want is already spending its day somewhere else.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.
22 Juli 10min
IAB Tech Lab Opens Measurement v2.3 for Comment, World Cup Lessons About Creators, & More
Today in the business of podcasting:The IAB Tech Lab has opened a 30-day public comment period on version 2.3 of its Podcast Technical Measurement Guidelines, updating how downloads, audience, and ad ...
21 Juli 6min
Audio Anchors Podcasting, WARC's YouTube Numbers, & More
Today in the business of podcasting:A new Nielsen Podcast Listen & Watch report finds audio remains the core of podcast consumption, with 90% of monthly listeners tuning in via audio and 62% also watc...
20 Juli 4min
The Attention Span Myth, Clips Open Podcasting's Front Door, & More
Today in the business of podcasting:Tom Webster's latest Podcast Atlas installment examines podcast clips as a discovery engine, finding 89% of listeners watch clips on social platforms and roughly a ...
17 Juli 7min
Podcasting's Front Door is Clips, Amazon DSP x Triton Digital, & More
Today in the business of podcasting:Tom Webster's latest Podcast Atlas installment digs into podcast clips as the industry's discovery engine, finding that 89% of listeners watch clips on social platf...
16 Juli 5min
Audioboom's Strong First Half, Maturing Creator Brand Safety, & More
Today in the business of podcasting:Audioboom posted record H1 2026 results, with revenue up 30% year-on-year to $45.7 million and adjusted EBITDA up 80% to $3.2 million, while also ending its strateg...
15 Juli 7min
The Podcast Atlas, Part 3: The Front Door
Podcast clips aren't just filler content, they're the top of the discovery funnel, with 89% of listeners watching them on social platforms and about a third reliably converting into episode views or n...
15 Juli 8min
Apple Podcasts Video Expands to Mac & TV, ANA Inclusive Case Studies, & More
Today in the business of podcasting:Six Colors gets a first look at the iOS 27, tvOS 27, and macOS 27 public betas, including a rebuilt Siri powered by large language models and Apple Podcasts video e...
14 Juli 6min
