All We Know About Netflix's Ad Plans So Far & 9 Other Stories
This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a dat...
8 Sep 202210min
100 Years of Audio Advertising
In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What...
7 Sep 202240min
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom Webster Edited by Tom Web...
6 Sep 202213min
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and ...
1 Sep 202210min
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson Marino Edi...
30 Aug 202215min
The Future of Brand Safety & Suitability for Audio
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability component...
24 Aug 202244min
Podcast Ad Delivery: Make Better Sandwiches
Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan Barletta Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds...
23 Aug 20226min
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundl...
18 Aug 202212min
