How Brands Can Lift Minority-Owned Media & 2 Other Stories
This week on The Download: How Brands Can Lift the Tide of Minority-Owned Media More brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones. What Marketers ...
27 Apr 20239min
Revisit: How To Approach A Podcast Industry-Wide Education Initiative
In this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of...
26 Apr 202337min
Bringing More to the Table
Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The...
25 Apr 20237min
Blocklists Continue to Hurt News, & 3 Other Stories
This week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads Pew Research publishes Podcasts as a S...
20 Apr 202310min
April is Adopt-a-Listener Month: A Conversation with Lauren Passell
Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio...
19 Apr 202340min
S&P Revises Ad Spend Prediction & 2 Other Stories
Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podca...
13 Apr 20239min
Radiodays Europe Recap: Trends, Highlights, and Research
In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they ide...
12 Apr 202329min
How to Murder a Podcast
This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business L...
11 Apr 202317min
