Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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A New Map For Podcasting

A New Map For Podcasting

Tom previews of The Podcast Atlas, a new study mapping how audiences now move across audio, video, clips, social, and newsletters.He argues podcasting is now a territory creators live in, not a single...

24 Juni 10min

Triton Digital on Audio Revenue Strategy, YouGov's Podcast Ad Report, & More

Triton Digital on Audio Revenue Strategy, YouGov's Podcast Ad Report, & More

Today in the business of podcasting:Triton Digital's Mattia Verzella explains why publishers should stop comparing ad revenue by CPM alone, arguing that programmatic, direct, and backfill demand each ...

23 Juni 7min

YouTube Tops Discovery, Oxford Road Ranks Shows by ROI, & More

YouTube Tops Discovery, Oxford Road Ranks Shows by ROI, & More

Today in the business of podcasting:New Sounds Profitable and JAR Podcast Solutions research finds 61% of podcast listeners discover their favorite shows through YouTube and social media, with YouTube...

22 Juni 5min

Creators 🔜 Cannes Lions, Substack to Distribute Video, & More

Creators 🔜 Cannes Lions, Substack to Distribute Video, & More

Today in the business of podcasting:Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs...

10 Juni 6min

Nobody's Coming for the Medium

Nobody's Coming for the Medium

Podcast Movement is coming to New York City! Tickets are now on sale for the two events running September 14-18: the Sounds Profitable Business Summit and Podcast Movement NYC. The open call for Podca...

10 Juni 8min

Video Podcasting on TV Streamers, YouTube Webinar for Podcasters, & More

Video Podcasting on TV Streamers, YouTube Webinar for Podcasters, & More

Today in the business of podcasting:New Edison Research Podcast Metrics data shows Netflix and Tubi are gaining traction as video podcast platforms, with 14% of U.S. weekly podcast consumers using Net...

9 Juni 5min

Bumper Release Free Dashboard Tier, YouTube Overtakes Netflix Daily Attention in AU, & More

Bumper Release Free Dashboard Tier, YouTube Overtakes Netflix Daily Attention in AU, & More

Today in the business of podcasting:Bumper has opened its podcast analytics dashboard to creators of every size, introducing a free tier alongside new Pro and Enterprise plans and making its independe...

8 Juni 7min

PME Heading to SXSW 2027, AMP's New Framework, & More

PME Heading to SXSW 2027, AMP's New Framework, & More

Today in the business of podcasting:SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of t...

5 Juni 8min

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