Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The First Golden Globe-Winning Podcast, Spotify's 2026 Trends, & More

The First Golden Globe-Winning Podcast, Spotify's 2026 Trends, & More

This week in the business of podcasting: The Golden Globes debuted Best Podcast as a category, Spotify is looking out for podcasters, and iHeartRadio embraces open RSS with their new video ingestion p...

12 Jan 4min

Remember Who You Are

Remember Who You Are

Experimentation is healthy, but expansion at all costs includes the cost of ignoring the audience that built everything in the first place. Written and narrated by Tom WebsterEdited by Bryan Barletta ...

9 Jan 7min

Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More

Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More

This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for...

9 Jan 11min

How GenAI Finds Podcasts, The Age of Vodcasts, & More 

How GenAI Finds Podcasts, The Age of Vodcasts, & More 

Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles. Find links to every article covered by...

8 Jan 6min

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their vid...

7 Jan 5min

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and ...

6 Jan 7min

700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More

700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More

Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcasts...

5 Jan 9min

Podcasting's Creator Churn Problem, Netflix is Making Deals, & More

Podcasting's Creator Churn Problem, Netflix is Making Deals, & More

Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights loo...

19 Dec 202511min

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