Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More
Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the ...
18 Dec 20255min
The Inventory and The Scale
Podcasting has a creator churn problem that needs fixing. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds ...
18 Dec 20259min
The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More
Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conve...
17 Dec 20255min
Indie Agencies on Audio, Podcasting's Liquid Content Era, & More
Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase.Find links to every article covered by heading to t...
16 Dec 20253min
"OG" Podcasts Dominate Ad Performance, iHeart 🔜 Netflix, & More
Today in the business of podcasting: Oxford Road has a new ORBIT report about "OG" podcasts, new details surface about a reported upcoming iHeartPodcasts and Netflix deal, and why companies want "Stor...
15 Dec 20254min
Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More
Today in the business of podcasting: findings from The Creators 2025, why Blue Wire Podcasts has focused athletes, Chartable has finally shut down, and Spotify Wrapped for Advertisers is here.Find lin...
12 Dec 20258min
TikTok Launches Video Podcast, Digital Audio's Brand Lift in Ireland, & More
Today in the business of podcasting: coverage of The Creators 2025, TikTok launches a video podcast tonight, and AudioXi looks at digital audio ad performance in a recent campaign. Find links to every...
11 Dec 20253min
New Podcast Creator Research, YouTube Enhances A/B Testing, & More
Today in the business of podcasting: Sounds Profitable publishes The Creators study, Spotify Wrapped for Advertisers is here, why Blue Wire Podcasts favors athletes over influencer hosts, A/B testing ...
10 Dec 20256min
