Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1089)

U.K. Ad Avoidance, Video Podcasts on Amazon Music, & More

U.K. Ad Avoidance, Video Podcasts on Amazon Music, & More

This week in the business of podcasting:New data from the 2026 U.K. Advertising Landscape Study, conducted by Sound Insights for Sounds Profitable, finds that 79% of U.K. podcast listeners recall a po...

15 Maj 7min

Spotify 🔜 Apple Podcasts HLS, Podcasts Grab Ad-Avoiders, & More

Spotify 🔜 Apple Podcasts HLS, Podcasts Grab Ad-Avoiders, & More

Today in the business of podcasting:Spotify has officially integrated five new hosting platforms into its video distribution ecosystem and announced that Spotify-hosted podcasts will gain support for ...

14 Maj 5min

Amazon Music Video Podcasts, Magellan AI x Signal Hill Insights, & More

Amazon Music Video Podcasts, Magellan AI x Signal Hill Insights, & More

Today in the business of podcasting:Amazon Music has launched video podcasts for U.S. users on iOS and Android, starting with its ART19 platform and using HLS video delivered via the open alternate en...

13 Maj 4min

In a Nation of Ad-Avoiders, One Medium Breaks Through

In a Nation of Ad-Avoiders, One Medium Breaks Through

The upcoming 2026 UK Advertising Landscape Study finds podcasting breaks through baked-in ad avoidance in U.K. audiences.Register here for the Trust and Attention: Why Sports Media Wins (And How Brand...

13 Maj 8min

iHeartMedia's Q1, Ranking Podcasts Like Records, & More

iHeartMedia's Q1, Ranking Podcasts Like Records, & More

Register here for tomorrow's Sounds Profitable and Locked On webinar!Today in the business of podcasting:PRX's 2025 annual report shows the nonprofit leaning deeper into podcasting to navigate federal...

12 Maj 5min

AI in Marketing Measurement, Golden Globes Podcast Eligibility, & More

AI in Marketing Measurement, Golden Globes Podcast Eligibility, & More

Today in the business of podcasting:Register for Trust and Attention: Why Sports Media Wins (And How Brands Prove It)A new report from the Reuters Institute for the Study of Journalism finds that news...

11 Maj 5min

Apple Podcasts HLS Support Updates, UK TV vs. Podcast Reach, & More

Apple Podcasts HLS Support Updates, UK TV vs. Podcast Reach, & More

This week in the business of podcasting:Register here for the upcoming Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar.New data from the 2026 UK Advertising Landscape Stud...

8 Maj 8min

UK Podcast Ads Overtake TV, Apple Podcasts Video Impact, & More

UK Podcast Ads Overtake TV, Apple Podcasts Video Impact, & More

Register here for the Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar!Today in the business of podcasting:New data from the 2026 UK Advertising Landscape Study shows podca...

7 Maj 7min

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