Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More

Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More

Today in the business of podcasting: Podcast Movement Evolutions is going to SXSW next year, Netflix is looking to have a big library of video podcasts, the Independent Podcaster Report, how YouTube p...

14 Nov 202511min

Podcast Movement 🔜 SXSW, In-Store Audio Ad Conversions, & More

Podcast Movement 🔜 SXSW, In-Store Audio Ad Conversions, & More

Today in the business of podcasting: seven headlines from across the industry as we have another special "oops all quick hits" episode. The links to all of which can be found here on Sounds Profitable...

13 Nov 20254min

Audio vs. Video Podcast ROI, Threads Improves Podcast Links, & More

Audio vs. Video Podcast ROI, Threads Improves Podcast Links, & More

Today in the business of podcasting: USC study finds top podcasts skew male and white, Spotify and NMPA open a portal to license audiovisual rights, Lower Street and Podcast Marketing Academy publish ...

12 Nov 20256min

Indie Podcasting's Challenges, Netflix to Produce Video Pods, & More

Indie Podcasting's Challenges, Netflix to Produce Video Pods, & More

Today in the business of podcasting: Netflix is looking to make their own video podcasts, The Podcast Host has a survey of indie podcast creators, and Eric Nuzum pitches maybe podcasts don't need voca...

10 Nov 20255min

Netflix Goes Shopping, Local Radio's Podcasting Power, & More

Netflix Goes Shopping, Local Radio's Podcasting Power, & More

Today in the business of podcasting: the Podscape is taking new submissions, Netflix is shopping around for video podcast licensing, Livewire Labs has a new list of top podcast hosts by episode share,...

7 Nov 20259min

Netflix is Podcast Shopping, Amazon DSP x iHeartMedia, & More

Netflix is Podcast Shopping, Amazon DSP x iHeartMedia, & More

Today in the business of podcasting: Netflix reportedly is looking to license SirusXM Media video podcasts, Podscribe has new industry rankings, Amazon grows their relationship with iHeartMedia, and b...

6 Nov 20254min

Apple Podcasts Adds Chapters & Links, Fox Buys Audio Fiction, & More

Apple Podcasts Adds Chapters & Links, Fox Buys Audio Fiction, & More

Today in the business of podcasting: Apple has automated chapters and links for podcasts coming, Spotify reports their Q3 earnings (Video podcasts are expensive), and Fox Entertainment acquires a roma...

5 Nov 20254min

Netflix Eyes iHeart Podcasts, New Industry Research Published, & More

Netflix Eyes iHeart Podcasts, New Industry Research Published, & More

Today in the business of podcasting: the Podscape is now taking submissions for the Winter edition, Netflix eyes licensing iHeartMedia podcasts, Acast publishes their Podcast Pulse study, Magellan AI ...

4 Nov 20256min

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