Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Advertisers Jumpstart Holiday Spend, TYT x Noble Mobile, & More

Advertisers Jumpstart Holiday Spend, TYT x Noble Mobile, & More

Today in the business of podcasting: the top podcast hosting companies by episode volume, advertisers push holiday spend earlier this year, City Cast recalibrates, how local radio can leverage podcast...

3 Nov 20257min

Measurement Holds Back $1b, Amazon Corporate Downsizing, & More

Measurement Holds Back $1b, Amazon Corporate Downsizing, & More

Today in the business of podcasting: Amazon has laid off some Audible corporate staff, brands are paying more for less efficient ads, Spotify brought video to AppleTV, the trend of business folks host...

31 Okt 20259min

Triton Digital's AdBuilder, Vertical YouTube Outearns Horizontal, & More

Triton Digital's AdBuilder, Vertical YouTube Outearns Horizontal, & More

Today in the business of podcasting: Triton Digital launches AdBuilder AI, YouTube Shorts earn more than longform videos per watch-hour, new report argues top-of-funnel brand awareness influences purc...

30 Okt 20256min

Defining "AI" for Advertising, Acast CEO on Video Podcasting, & More

Defining "AI" for Advertising, Acast CEO on Video Podcasting, & More

Today in the business of podcasting: Amazon has laid off some Audible corporate staff, IAB looking to define AI transparency for ads, Acast's CEO on video podcasting, how AI search is changing brand d...

29 Okt 20257min

Spotify Revamps Apple TV App, Floating Ad Tech Economy, & More

Spotify Revamps Apple TV App, Floating Ad Tech Economy, & More

Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack comed...

28 Okt 20256min

C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More

C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More

Today in the business of podcasting: brands are paying more for ads that do less, the rise of c-suite podcast hosts (and why), creators are seeing brand deals later and later into Q4 than usual, how t...

27 Okt 20257min

NRF Projects High Holiday Spend, Pantheon Media x Spooler, & More

NRF Projects High Holiday Spend, Pantheon Media x Spooler, & More

Today in the business of podcasting: content creators are taking over mainstream medai, a blindingly obvious opportunity for podcast revenue growth, how collaboration makes The Hidden Third possible, ...

24 Okt 202510min

BBC Sounds' Q3, YouTube Sponsorships are Up, & More

BBC Sounds' Q3, YouTube Sponsorships are Up, & More

Today in the business of podcasting: YouTube sponsorships are on the rise, BBC Sounds has their Q3 report, Audacy has a new State of Audio, Solar ran ads in a theater chain, and a new report finds e-c...

23 Okt 20257min

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