Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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How YouTube DAI Changes Upfronts, Lessons from SXSW Sydney, & More

How YouTube DAI Changes Upfronts, Lessons from SXSW Sydney, & More

Today in the business of podcasting: Adam Bowie on the Spotify Netflix deal, how YouTube's dynamic brand insertion tool could change upfronts in 2026, Netflix's Still Watching report, and 11 lessons f...

22 Okt 20256min

A Blindingly Obvious Opportunity for Podcast Revenue Growth

A Blindingly Obvious Opportunity for Podcast Revenue Growth

Podcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio edit...

22 Okt 20256min

IAB Moves Newsfronts, Spooler x Pantheon Media, & More

IAB Moves Newsfronts, Spooler x Pantheon Media, & More

Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a ...

21 Okt 20255min

NRF Projects Healthy Holidays, Research Fueling Creativity, & More

NRF Projects Healthy Holidays, Research Fueling Creativity, & More

Today in the business of podcasting: the collaboration that goes into making The Hidden Third, using research as your podcast creative partner, legacy media's dismissive attitude towards content creat...

20 Okt 20257min

Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More

Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More

Today in the business of podcasting: Spotify distributes video podcasts to Netflix and Samsung TV Plus, LiveRead.io and Companion discuss their collaboration, NYU students discuss AI generated podcast...

17 Okt 20258min

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Today in the business of podcasting: Spotify launches first FAST channel, ICE ads keep appearing on incongruous content in streaming services, advertisers advertise to advertisers at AWNY, an op-ed on...

16 Okt 20257min

What Makes Armchair Expert a Great Podcast

What Makes Armchair Expert a Great Podcast

A breakdown of the simple psychology behind Dax Shepard’s interview style.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article...

16 Okt 20255min

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acqu...

15 Okt 20256min

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