Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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PRX Acquires Soundrise, Spotify's on Amazon DSP, & More

PRX Acquires Soundrise, Spotify's on Amazon DSP, & More

Today in the business of podcasting: PRX has acquired Soundrise, Spotify has a lot of new news, Rooster Teeth joins the growing community of creator-owned publishers, SoundStack launches HLS streaming...

1 Okt 20256min

Creator Executive Collaboration, Ek Steps Down, & More

Creator Executive Collaboration, Ek Steps Down, & More

Today in the business of podcasting: Daniel Ek is stepping down from CEO of Spotify, YouTube creator conglomerate executives share intel, a tease of today's Podcast Upfront, what podcasts and milkshak...

30 Sep 20256min

IAB Upgrades Podcast Outlook, Pods Promoting Movies, & More

IAB Upgrades Podcast Outlook, Pods Promoting Movies, & More

Today in the business of podcasting: tariffs are causing brands to back away from the US (something podcasting could leverage), a defense of journalism in podcasting, how press-shy stars are finding t...

29 Sep 20257min

Canada's Growing Podcast Scene, Reframing Short-Form Clips, & More

Canada's Growing Podcast Scene, Reframing Short-Form Clips, & More

This week in the business of podcasting: podcasting is maturing and changing landscape, Canada's growing podcast audience (including new Canadians), how short-form clips might be cannibalizing podcast...

19 Sep 202513min

Podcasting is Maturing, Canada's Audience Growth, & More

Podcasting is Maturing, Canada's Audience Growth, & More

Today in the business of podcasting: podcasting's maturation and what comes next, Canadian podcast listening continues to grow, and Heavyweights is back with a new season from Pushkin.Find links to ev...

18 Sep 20256min

YouTube Introduces DAI (Kinda), Ten Years of UK Podcast Growth, & More

YouTube Introduces DAI (Kinda), Ten Years of UK Podcast Growth, & More

Today in the business of podcasting: YouTube is soon to demo their own version of DAI, the top 10% of Americans are doing almost half the spending, and the untapped potential of serial shortform drama...

17 Sep 20257min

Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More

Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More

Today in the business of podcasting: Amazon's DSP signs with SiriusXM for audio, explaining the SlopAds fraud scheme, and industry execs discuss the communication needs of premium content.Find links t...

16 Sep 20256min

Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More

Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More

Today in the business of podcasting: social media clips pose potential cannibalization issue, Morrissey on saving the open web, podcasting exempt from UK "less healthy foods" advertising restrictions,...

15 Sep 20258min

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