Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1047)

The Microphone Is Democratized. The Platforms Are Not

The Microphone Is Democratized. The Platforms Are Not

Dr. Byron Green-Calisch gives and overview of changes being made behind the scenes at Podcast Movement and Sounds Profitable to build equity in the industry event space. Written by Dr. Byron Green-Cal...

28 Jan 7min

Gen Alpha Buying Power, State of Podcast Agencies, & More

Gen Alpha Buying Power, State of Podcast Agencies, & More

Today in the business of podcasting: The Podcast Show London announces open submissions for panels and speakers, Podscribe discusses incrementality in their latest PPB, about half of UK and US consume...

27 Jan 6min

Programmatic Audio's Importance, Ambies Voting Now Live, & More

Programmatic Audio's Importance, Ambies Voting Now Live, & More

Today in the business of podcasting: audio becoming more vital to programmatic buys, Netflix CEO says they compete with YouTube in "every dimension", Substack launches a streaming app for CTV, and The...

26 Jan 5min

Ambies Nominees Announced, Refuting 'Podcasting is Dead', & More

Ambies Nominees Announced, Refuting 'Podcasting is Dead', & More

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, pushback to "Podcasting is dead" and Goalhanger crosses 250k subscriber milestone...

23 Jan 10min

The WHY and WHO of Podcasting, Ambies 2026 Noms, & More

The WHY and WHO of Podcasting, Ambies 2026 Noms, & More

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, Netflix is rebuilding their app for vertical video scrolling, and Oxford Road tak...

22 Jan 6min

SXSW 2026 Podcasting Lineup, Video Isn't Killing the Podcast Star, & More

SXSW 2026 Podcasting Lineup, Video Isn't Killing the Podcast Star, & More

Today in the business of podcasting: more added to the SXSW 2026, On Air Fest expands their February lineup, a reaction to "podcasts are dead," and Netflix doubled their ad revenue last year.Click her...

21 Jan 6min

What Would You Do If You Actually Loved Podcasting?

What Would You Do If You Actually Loved Podcasting?

The WHO and WHY of podcasting are important, but you have to get them in the correct order.Written by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio narration and editing by Gavin GaddisFin...

21 Jan 11min

Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More

Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More

Today in the business of podcasting: a Congressman just pitched a "creator bill of rights," Goalhanger crossed 250k paid subscribers, podcasting's 'liquid content era,' what's ahead for streaming TV i...

20 Jan 7min

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