Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Media Companies Court Podcast Stars, Creator Cashflow, & More

Media Companies Court Podcast Stars, Creator Cashflow, & More

Today in the business of podcasting: a lot of money is going to into creator marketing but not as much is making it to the creators, mainstream media is hungry for star podcast talent, and key finding...

3 Sep 20255min

Podcasting's Live Event Profits, Edison Publishes Top 25 UK Pods, & More

Podcasting's Live Event Profits, Edison Publishes Top 25 UK Pods, & More

Today in the business of podcasting: Podcast live shows are a real money-maker, the creator economy has some measurement roadbumps to clear, talent managers are finding they can't redline contracts fo...

2 Sep 20257min

Audiences Listen on YouTube, Chartable's End-Date, & More

Audiences Listen on YouTube, Chartable's End-Date, & More

This week in the business of podcasting: The Emmys recognizing YouTube video podcasts as talk shows might save the Talk Show category, Tom Webster debuts data from The Podcast Landscape 2025, Chartabl...

29 Aug 20257min

Chartable's Official Sundown, YouTube Hype Goes Global, & More

Chartable's Official Sundown, YouTube Hype Goes Global, & More

Today in the business of podcasting: Chartable has a death-date, two surprising facts about platform consumption, Australia has a new advertising benchmark study, YouTube takes Hype global, and a look...

28 Aug 20257min

Swift Podcast Sets Record, Trade Desk Redefines SSP, & More

Swift Podcast Sets Record, Trade Desk Redefines SSP, & More

Today in the business of podcasting: The Trade Desk redefines SSPs as resellers, an interview with Ozen.fm co-founder Rodrigo Tigre, Taylor Swift set a Guinness World Record with her podcast album deb...

27 Aug 20255min

Spotify Adds Chat, YouTube's New LLM Filter, & More

Spotify Adds Chat, YouTube's New LLM Filter, & More

Essential news for today in the business of podcasting: YouTube has been quietly sharpening contrast on random YouTube Shorts, Spotify launches an in-app messaging feature, Acast launches Ads Academy,...

26 Aug 20256min

Increasing Subscription Prices, YouTube Potential @ the Emmys, & More

Increasing Subscription Prices, YouTube Potential @ the Emmys, & More

Today in the business of podcasting: Spotify's increasing Premium rate, the changing landscape of paid search placement, YouTube podcast elegibility would be a ticket to rejuvinating talk show award c...

25 Aug 20256min

News Podcast Audience Grows, Sounds Profitable's Future, & More

News Podcast Audience Grows, Sounds Profitable's Future, & More

This week in the business of podcasting: Sounds Profitable merges with Podcast Movement, podcast audiences want choice, a look at news podcast listener demographic changes, YouTube is making it easier...

22 Aug 202512min

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