Podcasting's Trust in Sports, Live Tours Continue Growing, & More
Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and ...
6 Jan 7min
700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More
Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcasts...
5 Jan 9min
Podcasting's Creator Churn Problem, Netflix is Making Deals, & More
Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights loo...
19 Dec 202511min
Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More
Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the ...
18 Dec 20255min
The Inventory and The Scale
Podcasting has a creator churn problem that needs fixing. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds ...
18 Dec 20259min
The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More
Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conve...
17 Dec 20255min
Indie Agencies on Audio, Podcasting's Liquid Content Era, & More
Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase.Find links to every article covered by heading to t...
16 Dec 20253min
"OG" Podcasts Dominate Ad Performance, iHeart 🔜 Netflix, & More
Today in the business of podcasting: Oxford Road has a new ORBIT report about "OG" podcasts, new details surface about a reported upcoming iHeartPodcasts and Netflix deal, and why companies want "Stor...
15 Dec 20254min
