Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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News Podcast Audience Grows, Sounds Profitable's Future, & More

News Podcast Audience Grows, Sounds Profitable's Future, & More

This week in the business of podcasting: Sounds Profitable merges with Podcast Movement, podcast audiences want choice, a look at news podcast listener demographic changes, YouTube is making it easier...

22 Aug 202512min

Video in Open Podcasting, Audiences Love Choice, & More

Video in Open Podcasting, Audiences Love Choice, & More

Today in the business of podcasting: The Podcast Standards Project shows how video can easily become a part of open RSS podcasting, Tom Webster debuts new audience data at Podcast Movement, and Signal...

20 Aug 20255min

YouTube Shorts Collabs Upgraded, Spotify’s Q2 Report, & More

YouTube Shorts Collabs Upgraded, Spotify’s Q2 Report, & More

Today in the business of podcasting: What likely depressed Spotify's ad business this past quarter, YouTube adds a collaborator-focused update to Shorts ads, and Wondercraft has a new conversation-bas...

19 Aug 20254min

Sounds Profitable x Podcast Movement, Dentsu's Indian Podcast Investment, & More

Sounds Profitable x Podcast Movement, Dentsu's Indian Podcast Investment, & More

Today in the business of podcasting: Sounds Profitable and Podcast Movement merge, Dentsu is opening a podcast network in India, and Billboard looks at the numbers for Taylor Swift's last podcast appe...

18 Aug 20255min

Taylor Swift's Podcast Strategy, Audio's Continued Importance, & More

Taylor Swift's Podcast Strategy, Audio's Continued Importance, & More

This week in the business of podcasting: Taylor Swift debuted her new album's name and artwork on a podcast, a look at the resiliency of audio storytelling, Tom Webster reflects on the "video is every...

15 Aug 202511min

Audio Podcasting's Next Evolution, New Podscape Update, & More

Audio Podcasting's Next Evolution, New Podscape Update, & More

Today in the business of podcasting: the new Podscape is now here, Jen Moss writes about the decline of audio storytelling being exaggerated, Tom Webster reflects on podcasting's flexibility in the vi...

14 Aug 20256min

Video Drives Lift, Remembering Young Marketers, & More

Video Drives Lift, Remembering Young Marketers, & More

Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock ...

13 Aug 20257min

What Is A Podcast Supposed To Be?

What Is A Podcast Supposed To Be?

Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think.  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis...

13 Aug 20256min

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