Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More
Today in the business of podcasting: findings from The Creators 2025, why Blue Wire Podcasts has focused athletes, Chartable has finally shut down, and Spotify Wrapped for Advertisers is here.Find lin...
12 Dec 20258min
TikTok Launches Video Podcast, Digital Audio's Brand Lift in Ireland, & More
Today in the business of podcasting: coverage of The Creators 2025, TikTok launches a video podcast tonight, and AudioXi looks at digital audio ad performance in a recent campaign. Find links to every...
11 Dec 20253min
New Podcast Creator Research, YouTube Enhances A/B Testing, & More
Today in the business of podcasting: Sounds Profitable publishes The Creators study, Spotify Wrapped for Advertisers is here, why Blue Wire Podcasts favors athletes over influencer hosts, A/B testing ...
10 Dec 20256min
Chartable Officially Closes, WPP Ad Growth Forecast, & More
Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. Find links to every ...
9 Dec 20254min
Apple Podcasts' Show of the Year, Talkhouse Appoints Laura Mayer, & More
Today in the business of podcasting: Talkhouse signs Laura Mayer as Head of Podcasts, CRA members capture 33% of Australia's digital ad market, the six podcasts nominated for a Golden Globe next year,...
8 Dec 20256min
Keeping Podcasts Mobile, Patreon's Public RSS Feeds, & More
Today in the business of podcasting: "creator fade" is a problem for podcasting, avoiding video super-serving, Acast and Little Dot Studios team up for YouTube managed campaigns, and iHeartMedia launc...
5 Dec 202510min
Global Podcast Advertising Report, Creators Leaving Podcasting, & More
Today in the business of podcasting: 1/3rd of creators who try making podcasts leave the medium entirely, new Global Podcast Advertising Compass study, and the advertising industry looks forward to 20...
4 Dec 20255min
Gen Z's News Problem, Advantages of Audio Podcasting, & More
Today in the business of podcasting: Gen Z has a news trust problem, video podcasters might be missing the advantages of audio, and podcast ad loads.Find links to every article covered by heading to t...
3 Dec 20257min
