Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More
This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad wor...
1 Aug 202510min
Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More
Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podcas...
31 Juli 20256min
Podcast Ads Drive Action, Local Radio Reporting Returning, & More
Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcasters...
30 Juli 20256min
Spotify Hypes Audiobooks, Overwhelming Ad Load, & More
Today in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversations about egregious pre-rolls, why settle for likes w...
29 Juli 20256min
Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More
Today in the business of podcasting: Acast crosses milestone with the U.S. becoming their highest-contributing single podcast market, Maximum Effort produces a satirical comedy ad for Astronomer, and ...
28 Juli 20255min
Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More
This week in the business of podcasting: Why Sharon Taylor argues podcasting is losing sight of its audio roots, what Tom Webster learned from the longest-running one-person show in Vegas, an intervie...
25 Juli 202511min
Looking @ Super Listeners, Recognizing Comedy Podcasts & More
Today in the business of podcasting: a look at Spotify's "super-listeners", what Tom Webster learned from a magician that applies to podcasting, and the Just for Laughs festival is awarding a Podcast ...
24 Juli 20255min
How Podcasts Are Overtaking Late-Night, Apple on Listener Privacy, & More
Today in the business of podcasting: Apple details how they protect listener privacy in listening reports, Steve Goldsten writes on how podcasting has largely usurped the classic late-night talk show,...
23 Juli 20255min
