Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1048)

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

Today in the business of podcasting: Eventbrite announces new integration with Listener.com, Apple Podcasts reveals the Top Podcasts lists of 2025, Oxford Road releases the November ORBIT report, and ...

19 Nov 20255min

IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More

IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More

Today in the business of podcasting: The deadline to submit to The Podscape is this Friday, Cloudflare outage plays havok with the internet, The Hollywood Reporter and Spotify post the hour-long round...

18 Nov 20257min

Podcast Audiences Still Listen, Evolving Live Events, & More

Podcast Audiences Still Listen, Evolving Live Events, & More

Today in the business of podcasting: audio remains the primary mode of podcast consumption, how loyal is your podcast audience?, PAVE teams up with Katheryn Nicolai for special live event, the State o...

17 Nov 20257min

Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More

Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More

Today in the business of podcasting: Podcast Movement Evolutions is going to SXSW next year, Netflix is looking to have a big library of video podcasts, the Independent Podcaster Report, how YouTube p...

14 Nov 202511min

Podcast Movement 🔜 SXSW, In-Store Audio Ad Conversions, & More

Podcast Movement 🔜 SXSW, In-Store Audio Ad Conversions, & More

Today in the business of podcasting: seven headlines from across the industry as we have another special "oops all quick hits" episode. The links to all of which can be found here on Sounds Profitable...

13 Nov 20254min

Audio vs. Video Podcast ROI, Threads Improves Podcast Links, & More

Audio vs. Video Podcast ROI, Threads Improves Podcast Links, & More

Today in the business of podcasting: USC study finds top podcasts skew male and white, Spotify and NMPA open a portal to license audiovisual rights, Lower Street and Podcast Marketing Academy publish ...

12 Nov 20256min

Indie Podcasting's Challenges, Netflix to Produce Video Pods, & More

Indie Podcasting's Challenges, Netflix to Produce Video Pods, & More

Today in the business of podcasting: Netflix is looking to make their own video podcasts, The Podcast Host has a survey of indie podcast creators, and Eric Nuzum pitches maybe podcasts don't need voca...

10 Nov 20255min

Netflix Goes Shopping, Local Radio's Podcasting Power, & More

Netflix Goes Shopping, Local Radio's Podcasting Power, & More

Today in the business of podcasting: the Podscape is taking new submissions, Netflix is shopping around for video podcast licensing, Livewire Labs has a new list of top podcast hosts by episode share,...

7 Nov 20259min

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