Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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What I Learned From The Longest-running One-Person Show in Vegas

What I Learned From The Longest-running One-Person Show in Vegas

Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians?  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editi...

23 Juli 202510min

Modern Podcast Monetization, AI @ Ad Awards, & More

Modern Podcast Monetization, AI @ Ad Awards, & More

Today in the business of podcasting: what the death of The Late Show might say about linear TV in general, a look at Joe Budden's income streams, advertising awards race to tighten up generative AI gu...

22 Juli 20256min

Apple Podcasts Data Upgrade, Public Broadcast Funding, & More

Apple Podcasts Data Upgrade, Public Broadcast Funding, & More

Today in the business of podcasting: Apple Podcasts have new listener reports (and Dan Misener has a suggestion for a future one), The New York Times looks at the audience of multi-hour chat podcasts,...

21 Juli 20256min

Audioboom Acquires Adelicious, Podcasting's Growth Mindset, & More

Audioboom Acquires Adelicious, Podcasting's Growth Mindset, & More

This week in the business of podcasting. Audioboom has acquired Adelicious Selling the health & fitness podcast mindset Content creators shut out of the Emmys for a second year running The power of po...

18 Juli 202510min

Emmy Creator Shutout, SiriusXM Play Reveal, & More

Emmy Creator Shutout, SiriusXM Play Reveal, & More

Today in the business of podcasting: SiriusXM launches an ad-supported tier, Audioboom acquires Adelicious, how Kids & Family podcasts are perfect for the "nag factor", content creators once again lef...

16 Juli 20257min

Gemini Now Sees Instagram, IAB Tech Lab AI Scraping Initiative, & More

Gemini Now Sees Instagram, IAB Tech Lab AI Scraping Initiative, & More

Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech La...

15 Juli 20255min

Audioboom's Q2, Video Podcasts Drive Hollywood Jobs, & More

Audioboom's Q2, Video Podcasts Drive Hollywood Jobs, & More

Today in the business of podcasting: Audioboom posts profit in Q2, CMOs seek stability and cutting out the middleman with content creator marketing, and the LA Times covers the burgeoning video produc...

14 Juli 20254min

YouTube Restricting Reuploads, Retaining Podcasting's Spark, & More

YouTube Restricting Reuploads, Retaining Podcasting's Spark, & More

This week in the business of podcasting:  There's preservationists who want to save the soul of podcasting, there's growth advocates that welcome the YouTubeifiaction of podcasts. Tom Webster argues b...

11 Juli 20259min

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