Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More
Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad HillAcast’s US bet pays off with 55% net sales growth in Nor...
7 Nov 20234min
Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More
Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAdaptive Podcasting - open source release from BBC Resea...
6 Nov 20233min
Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More
Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly)...
3 Nov 20236min
A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November
Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of hol...
2 Nov 20234min
Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh
Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprint...
1 Nov 20234min
Brands in Audio - A New Platform for Branded Podcasts
How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space?...
1 Nov 20236min
GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution
Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa MeyersAre my podcast downloads declining becaus...
31 Okt 20235min
Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies
Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]C...
30 Okt 20233min
