Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry

Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry

What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Po...

16 Nov 202330min

Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart

Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart

Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 PodcastsLack of...

15 Nov 20234min

TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report

TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report

Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and SpotifyLess Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, Acco...

14 Nov 20235min

Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach

Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach

Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by B...

13 Nov 20236min

Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More

Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More

Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer VerticalsSuper Bowl 54 Ad Space is Hot, As Are Sports Podcastsebiquity: 60% of B...

10 Nov 20236min

SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More

SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More

Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex WeprinMedia Briefing: In 2024,...

9 Nov 20234min

Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library

Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library

Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifyin...

8 Nov 20235min

Making the Case for Podcasting

Making the Case for Podcasting

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 So...

8 Nov 202311min

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