Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More
Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensitiv...
18 Okt 20234min
Confused About Video? The Listeners Aren’t!
While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and w...
18 Okt 20237min
YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA
Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on M...
17 Okt 20234min
YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More
Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapiro [Source] What does the narrowing range of stream...
16 Okt 20236min
Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More
Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Repo...
13 Okt 20237min
Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More
Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan BarlettaKeep Calm and Detect OutliersThe bots have come...
12 Okt 20234min
Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.
Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We’re Still Using B...
11 Okt 20234min
Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More
Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad fraud this year: report by Ryan BarwickHot Pod: Br...
10 Okt 20234min
