Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More
Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Met...
15 Sep 20237min
Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More
Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buffy the Vampire Slayer stars returning for new Audi...
14 Sep 20236min
Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.
Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio MarketingThe Economist adds podcast subscription tier...
13 Sep 20234min
Ad-technical Difficulties
This year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech. Written by Bryan Barletta Edited by Gavin Gaddis...
13 Sep 202312min
Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More
How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers ...
12 Sep 20235min
Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More
Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing fast...
11 Sep 20235min
SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.
Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcast...
8 Sep 20237min
SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More
Here's what you need to know for today in the business of podcasting:Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette SiuWhen Data Misleads by Brian Morri...
7 Sep 20236min
