Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach
Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by B...
13 Nov 20236min
Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More
Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer VerticalsSuper Bowl 54 Ad Space is Hot, As Are Sports Podcastsebiquity: 60% of B...
10 Nov 20236min
SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More
Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex WeprinMedia Briefing: In 2024,...
9 Nov 20234min
Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library
Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifyin...
8 Nov 20235min
Making the Case for Podcasting
Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 So...
8 Nov 202311min
Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More
Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad HillAcast’s US bet pays off with 55% net sales growth in Nor...
7 Nov 20234min
Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More
Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAdaptive Podcasting - open source release from BBC Resea...
6 Nov 20233min
Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More
Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly)...
3 Nov 20236min
