Podcasts are Growing Globally & 2 Other Stories
Stories covered: U.S. podcasters are attracting more international listenersWhy a ‘podcast election’ is unlikelyAd overexposure on CTV hurts streamers as much as brands.Quick Hits: Will Podcast Ad Rev...
14 Juli 202310min
Will Podcast Ad Revenues Double By 2025? Not Without These Five Things
Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.Credits: Written by Tom ...
12 Juli 202316min
FTC Cracking Down on Endorsements & 2 Other Stories
Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.Quick Hits: Spotify hits the 100,000 mark for video...
7 Juli 202310min
New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories
Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.c...
30 Juni 202310min
Neither Fish Nor Fowl
With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits: Writt...
28 Juni 20237min
Spotify Shifts Podcast Strategy, & 2 Other Stories
Articles covered: Quick Hits: Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation...
23 Juni 202311min
Celebrity Podcasts: Successes or Sussexes?
This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about t...
21 Juni 202313min
Podcast Listeners Receptive to Political Ads & 2 Other Stories
This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just ListenersCan A Million Ads Simplify Hyperlocal Audio Ads By Creating Even...
16 Juni 202310min
