Unifying Programmatic Buying
Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting. Written by Bryan Barletta Edited by Tom Webster Assembled w...
13 Juni 202310min
Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories
Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsideri...
8 Juni 202310min
Podcasting's Biggest Opportunity
Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collab...
6 Juni 20238min
Australian Podcast Ad Spend Up 13% & 3 Other Stories
This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box to programmatic marketersPublishers large and smal...
1 Juni 202311min
The Complicated Role of AI in Podcasting
There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.Credits: Written by Tom Webster Edited by Bryan Barl...
31 Maj 202311min
A Rebuttal to Podcasting's "demise" & 2 Other Stories
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinfo...
25 Maj 202310min
A VAST Feature Request
Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits: Written by Bryan Barletta Edite...
23 Maj 20237min
Reflecting on IAB Podcast Upfront, & 2 Other Stories
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad re...
18 Maj 202311min
