Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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How Podcast and Audio Studies are Conducted

How Podcast and Audio Studies are Conducted

In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video...

17 Maj 202329min

Growing Up in Podcasting - Literally

Growing Up in Podcasting - Literally

This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, a...

16 Maj 202315min

DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories

DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories

This week's stories: DISQO: Proving the Power of Podcast Ads Elite podcasts struggle while the podcast masses thrive. Pluto TV has an ad frequency problem. Quick Hits: Newsguard Launches World’s Fi...

11 Maj 20239min

Podcasting's Golden Ratio

Podcasting's Golden Ratio

The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a pr...

9 Maj 20238min

Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories

Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories

This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup...

4 Maj 202311min

Swinging for the Podcast / Audio Industry Fences

Swinging for the Podcast / Audio Industry Fences

In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who ar...

3 Maj 202323min

A Key to Global Podcast Growth

A Key to Global Podcast Growth

A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credi...

2 Maj 202310min

How Brands Can Lift Minority-Owned Media & 2 Other Stories

How Brands Can Lift Minority-Owned Media & 2 Other Stories

This week on The Download: How Brands Can Lift the Tide of Minority-Owned Media More brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones. What Marketers ...

27 Apr 20239min

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