Building great products in sports and media
When we meet with the founder of a prospective Sports Loft company, we are very focused on product – what exactly is it that you’re building? Who has the problem that you are solving? Why is your prod...
29 Juli 202145min
Selling Internationally
One of the things that we look for in the companies at Sports Loft is a management team that operates with a global mindset. We want to see companies who have products that can be successful in multip...
15 Juli 202150min
Building a ticketing operation for the modern sports industry
The financial results of many sports organisations in the last 18 months have clearly shown why ticketing revenue is so important. Whilst pre-pandemic, many teams and events almost took their ticketin...
2 Juli 202146min
Building an athlete's personal brand
Athletes are at the heart of everything that happens in professional sport. The best players deliver the biggest moments which in turn drive the audiences, the media rights and the highlight views on ...
18 Juni 202150min
Finding product market fit
Achieving “product-market-fit” is one of those terms that you frequently hear in the startup-world. Sought-after by founders and eulogised by investors, it has become an almost idealistic concept of t...
4 Juni 202140min
Hiring and building great teams
Hiring and finding great people is without doubt one of the biggest priorities for any high-growth tech CEO, and the companies at Sports Loft are no exception. Whether it’s working out whether to hire...
21 Maj 202147min
Sports Loft Member Series: an interview with Tagboard President Nathan Peterson
Tagboard's President Nathan Peterson joins Yanni Andreopoulos from Sports Loft to talk about Tagboard’s growth as social media has become critical to the production landscape. Tagboard now powers broa...
8 Apr 202139min
How is the value sports teams get from social media changing?
How is the value sports teams get from social media changing? What role does social media play for teams and how has this changed? We talk to Eric Stark, founder of Sports Loft member company Slate a...
23 Feb 202135min
