Holy crap, it’s a crisis - how to power through
Taste the water before you touch it - the same rule applies to a crisis, whether it's a simple shitstorm or an external communication scandal. There's no way to avoid a crisis, so the advice is one - ...
17 Feb 202345min
Hiring top talents: Global employer branding 101
Money makes the world go round! Can't argue BUT for job applicants salary isn’t the main factor when accepting a job offer. In this podcast episode Katerina, Saskia, Lena and Juli discuss what is real...
11 Jan 202336min
How to not mess up your employer brand
Tell the candidates what they want to hear! Sounds like a good strategy to attract talents. Wrong, it's like lying on a first date! People will spot the lie from miles away. Employer branding is all a...
25 Nov 202223min
Why culture should be part of a business plan
When we talk about a successful business, we usually mention sales, revenue and gross profit margin. But the culture within the company is just as important as the financial KPIs. Your company's reput...
28 Okt 202237min
How social startups work
Startups are all about scaling and growth, right? Wrong! That proves Emre Celik in the new episode of the Startup Communication podcast. His social startup Occtopus creates games for children and pare...
12 Okt 202227min
Community Building – how to build strong partnerships for your business
Networking is so 2018. Today we are talking about the next level: Community building! Christian Hitzbleck and Martin Spütz are the founders of Mastermind movement, an initiative to bring changemakers...
20 Sep 202242min
Web3 - the next big thing for startups?
The hype around web3 is at its peak - but what value does the new, improved web have for startups compared to web2? Bram Kanstein, web3 expert and founder of the web3 market research platform EARLY ON...
7 Sep 202238min
PR for startups: An editors perspective
Max Feigl is an editor at Munich Startup and shares the ins and outs of his work with Lena in this episode. He gives advice on how editors would like to be approached, what makes a good pitch and they...
26 Juli 202231min
