Christmas PR is done in July
Laura sits down with editor Nina Zeller to talk about topics planning for Christmas and why she is already trying new cookie recipes in July. Nina also gives insights into how to reach out to journali...
15 Juli 202216min
Growth marketing for tech startups
Markus has been a growth manager, tech founder as well as CMO, CPO and Co-CEO in numerous startup, scaleup and enterprise working environments like Westwing and Amazon for more than 15 years. In the S...
9 Juni 202229min
Branding for startups
When developing a brand, many startups focus on the logo. While the logo also plays an important role, the CI should not be neglected either. Why the CI is just as relevant - if not more relevant - th...
2 Juni 202234min
Tokens and wine: NFTs as crowdfunding 4.0
How do NFTs and wine go together? Friends of Dionysus founders Dom and Gabriel found a way. In this episode, we talk about NFTs: what they are, why they're here, and how they can be used. Dom and Gabr...
28 Apr 202236min
Digital sales for startups
Michael Jäger from Cremanski & Company is an expert in digital sales. With his company, he advises a lot of successful and fast-growing startups like Gorillas, sennder, Dr. Smile, and many more. We ar...
11 Apr 202243min
Influencer Marketing – How to find your perfect brand fit
Wait! Your startup hasn't thought about including influencers in your marketing strategy yet? In 2019, Saskia and Carina already concluded in our podcast episode "Is influencer marketing dead?" that i...
4 Mars 202224min
Gendern und Diversity im eigenen Unternehmen
Einigen stellen sich beim Begriff Gendern die Nackenhaare auf, andere denken dabei an Inklusion und Sprachwandel. Aber: Warum gendern wir denn überhaupt? – als Mittel zum Zweck sagt Prof. Dr. Annika S...
2 Feb 202230min
Wenn das Startup scheitert – und warum das Aufstehen einfacher fällt als man denkt
Insolvenz – die größte Sorge für Startups. Sebastian, Gründer von Urmo, und seine beiden Mitgründer mussten Anfang 2021 Insolvenz anmelden. Wie sie damit umgegangen sind, das Verfahren richtig vorbere...
12 Jan 202231min
