012 - Why You Need To Pay Attention To The Decline Of Legacy Media.
Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd gr...
23 Jan 202453min
011 - How to Get Your First 10k Followers on Instagram.
If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep on lessons learned on his road to 10k followers. T...
16 Jan 202459min
010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.
Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand co...
9 Jan 202451min
009 - This company will spend $700k on direct mail to generate $19M.
In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nint...
26 Dec 202350min
008 - How GTA 6’s “leak” racked up 150m views in a week.
Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to...
19 Dec 20231h 5min
007 - The Lego Cinematic Universe is BLOWING up Lego's sales.
Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego's legendary transformation into a media company, ...
12 Dec 202347min
006 - Exposing the Secrets behind a $100M DTC brand with Oren John.
Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company. Oren shares his formula for creating viral conte...
5 Dec 202356min
005 - This business is FAILING. Here's how we would save it.
In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Ale...
28 Nov 20231h 9min
