004 - Snoop Dogg’s “Done with smoke” Ad, and why it worked so well.
Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discuss how Snoop Dogg's "I'm done with Smoke" marketin...
21 Nov 202350min
003 - The Secret to Starting with Short-Form, and TikTok's War Against Amazon.
Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian br...
15 Nov 202356min
002 - How Deion Sanders got 400m People Talking About Sunglasses.
This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single w...
8 Nov 20231h
001 - The 9-Figure Creator Brand Playbook.
Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.Today’s episode is all about creator brands, and why cultivating a rabid fanbase is one of the most valuabl...
26 Okt 202356min
