How To Better Pitch To Clients - Steve Walls, Moon Rabbit
Steve Walls has had big strategy jobs at TBWA, Ogilvy, Publicis Groupe, and more. But, now, he lives in Zurich, works with Moon Rabbit, and sees agency pitches from the other side - as someone helping...
12 Nov 202449min
A Magician Who's A Strategist - Or Is It The Other Way Around? - Mike Jacobson, Strategist & Magician
Mike Jacobson has worked in strategy for years. But he's been a magician for decades. Not long ago, he appeared on America's Got Talent. That's how good he is. In this episode, Mike breaks down the...
4 Nov 202438min
Strategic Territories And Starting Ideas - Joe Burns, Creative Quality Meats
I recently spoke with Joe about strategy frameworks and whether they're dumb. In this episode, we discuss strategic territories, which is one of those tools that is either useful or offensive, depen...
31 Okt 202432min
Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO
Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising p...
28 Okt 202442min
Going Full-time As An Independent Cultural Strategist - Jenny Chang, Constellation Theory
The last time I spoke with Jenny Chang was four years ago. Since then, she's worked in agencies and for Lego and has now launched her own company, Constellation Theory. In this episode of Sweathead, ...
24 Okt 202446min
Neurodivergence As A Chief Strategy Officer - Kevin Chesters, CSO, Author of The Creative Nudge
Kevin Chesters has CSO’d it all - Ogilvy, Wieden + Kennedy, Dentsu and more. He’s started a business. He’s sold a business. He’s also started writing a book and finished writing a book, which is the...
21 Okt 202448min
What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner
James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and C...
24 Sep 202446min
How To Deal With Feeling Stuck In An Advertising Career - Iuren Ramiro
How often does your advertising career feel stuck? How often do you compare your career to other people’s careers? What do you do to get your career un-stuck? Iuren Ramiro is a Strategy Director at ...
16 Sep 202436min
