Sweathead, A Strategy Podcast

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We have surpassed 1,600,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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Avsnitt(523)

Starting Out In Strategy - Natalie Kim

Yo! It's Natalie Kim from We Are Next. After 10 years in the agency world with her last role being Director of Strategy at Firstborn, Natalie now runs We Are Next where she helps people new to the ind...

10 Apr 201844min

Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO

Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising". Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia. We disc...

10 Apr 201838min

What Makes People Buy Things? - Richard Shotton, Data Boss

Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy." We discuss the powe...

26 Feb 201850min