Brand Strategy In Venture Capital - Michael Miraflor
Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC. In this episode, we discuss his journey ...
18 Mars 202441min
The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer
Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ. In this episode, we see what strategists can lear...
11 Mars 202437min
B2B Marketing Creativity - Carolyn Barclay and David Moore
Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work. We discuss creativity in B2B advertising as well as Carolyn and David's...
4 Mars 202439min
The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square
You can find these bits as essays here: http://www.instagram.com/markpollard
28 Feb 202448min
The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact o...
13 Feb 202446min
The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer
Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. T...
23 Jan 202447min
Going Hard On LinkedIn - Alex M H Smith, Basic Arts
There was a time on LinkedIn that was before Alex M H Smith and a time on LinkedIn that was after Alex M H Smith. Every week, tens of thousands of people now see Alex's posts about strategy in their ...
15 Jan 202440min
How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong
Trish Berrong is a copywriter and strategist who spent decades at greeting card company Hallmark. She's not only written greeting cards but she helped Hallmark develop an in-house agency that went fro...
8 Jan 202437min
