What I Wish I Knew Before Becoming A Strategist - Midtown, NYC
Lots of updates and a list of things I wish I knew before becoming a strategist. My book “Strategy Is Your Words” is available this week on Amazon Kindle in English, Spanish, and Portuguese. I hope yo...
9 Aug 202346min
The Agency Dominating Costa Rica And Then Some...Interaction - Erick Apuy and Monica Gonzales (Effie Index Series)
Erick Apuy is building an empire from his home base in San Jose, Costa Rica. His agency, Interaction, is one of the most awarded in the region. Their love of problems and context help them help their ...
29 Juni 202335min
What's At The Heart Of One Of Australia's Most Prolific Advertising Agencies The Monkeys - Dave Collins, Strategy Director (Effie Index Series)
Dave Collins is Strategy Director at The Monkeys in Melbourne, Australia. The Monkeys have been a prolific creative agency ever since they launched and they were listed in the Effie Index in 2022. In...
26 Juni 202336min
The Self-Improving Agency - Raluca Kovacs, CSO, Publicis Romania (Effie Index Series)
Raluca Kovacs is Chief Strategy Officer of Publicis Worldwide in Romania. Romania is a competitive advertising country. It seems like one of those hotbeds that not enough of us know about. It's a hotb...
22 Juni 202336min
Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series)
Mario Morby is Regional Head of Strategy at FP7McCann. He's based in Dubai. In case you didn't know, Dubai is very different from Birmingham in the UK, where Mario was working before joining FP7McCann...
19 Juni 202332min
How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Javier Quintero is Chief Strategy Officer of GUT in Buenos Aires. Every decade a handful of agencies appear and then tear up the industry as we know it and GUT is currently doing this. In this episod...
15 Juni 202337min
Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series)
Zahra Ali runs strategy at Ogilvy in Karachi. She's helped the agency win so many awards that the agency is listed in the Effie Index. In this episode, Zahra explains the culture of Ogilvy Karachi to...
12 Juni 202331min
How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Victor Stroe is Associate Director and Head of Strategy at Leo Burnett in Bucharest, Romania. His office was ranked the eleventh most effective in the world according to the 2022 Effie Index). Romania...
8 Juni 202339min
