Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

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Avsnitt(98)

Ep098 – Toby Bradon, MD, Redemption Roasters | Changing lives with a shot of Redemption | SATT

Ep098 – Toby Bradon, MD, Redemption Roasters | Changing lives with a shot of Redemption | SATT

Redemption Roasters isn’t just competing in London’s crowded coffee market - it’s using coffee to help break the cycle of reoffending.In this episode, MD Toby Bradon explains how the King’s Award-winn...

27 Aug 48min

Ep097 – Peter Cattee, CEO, Peak Pharmacy | The Rolling Snowball: Building Peak Pharmacy | SATT

Ep097 – Peter Cattee, CEO, Peak Pharmacy | The Rolling Snowball: Building Peak Pharmacy | SATT

This week we are delighted to meet Peter Cattee the co-founder of Peak Pharmacy. Starting from “base zero,” Peter and his wife Jane transformed a single, dated chemist into Peak Pharmacy – now one of ...

21 Aug 1h 3min

Ep096 – Sid Sethi, Founder, Specscart | The Power of Solving Your Own Problem | SATT

Ep096 – Sid Sethi, Founder, Specscart | The Power of Solving Your Own Problem | SATT

What happens when an outsider takes on one of the world’s biggest industries? In this episode of Swim Against The Tide, Steve Henry sits down with Sid Sethi, Founder of Specscart, to hear how a broken...

30 Juli 53min

Ep095 – Josh Sargent, CEO of UK, Clark | Tom & Polly: a different way to win | SATT

Ep095 – Josh Sargent, CEO of UK, Clark | Tom & Polly: a different way to win | SATT

In this episode, Josh Sargent, CEO of UK for CLARK, the business behind the Tom and Polly life assurance brands joins Steve Henry on Swim Against The Tide.Josh shares his remarkable journey from a wor...

23 Juli 55min

Ep094 – Nick Rawlings, CMO | Taking on the giants – and winning! | SATT

Ep094 – Nick Rawlings, CMO | Taking on the giants – and winning! | SATT

Nick Rawlings has spent his career helping ambitious challenger brands compete against some of the biggest names in technology and communications. From taking on BT and Sky during the early days of ca...

16 Juli 57min

Ep093 – Heather Matthews, MD, Littles | Driving Trust – Scaling a family brand | SATT

Ep093 – Heather Matthews, MD, Littles | Driving Trust – Scaling a family brand | SATT

In this episode of Swim Against The Tide, Steve Henry talks to Heather Matthews, Managing Director of Little’s Chauffeur Drive – a 60-year-old Scottish family business built on trust, service and an o...

9 Juli 50min

Ep092 – Mairead Quigley, Hd of Product Marketing, Phlo | From Prescriptions to Preventative Health | SATT

Ep092 – Mairead Quigley, Hd of Product Marketing, Phlo | From Prescriptions to Preventative Health | SATT

In this episode of Swim Against The Tide, Steve talks to Mairead Quigley, Head of Product Marketing at Phlo — the digital pharmacy scaling fast in one of healthcare’s most competitive and talked-about...

2 Juli 47min

Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT

Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT

Sam Venning is the co-founder of Wuffes, the dog supplement brand that turned a personal search for help with an ageing dog’s arthritis into one of America’s fast- growing pet health businesses.In thi...

28 Maj 54min

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