Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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230. Starbucks vs LEGO: A Tale of Two Digital Transformations

230. Starbucks vs LEGO: A Tale of Two Digital Transformations

Why do some companies nail digital transformation while others just waste millions? In this episode you'll learn from two very different case studies: Starbucks and Lego. The founder of Starbucks, the...

27 Nov 202421min

229. The $50,000 Mistakes These Founders Almost Made (And How They Avoided Them)

229. The $50,000 Mistakes These Founders Almost Made (And How They Avoided Them)

Listen to learn: How smart innovators test ideas before burning $50,000+ on development. The common tech traps that trip up even experienced leaders. Practical ways to avoid expensive deve...

20 Nov 202414min

228. Why Smart Leaders Prototype First, Strategise Later

228. Why Smart Leaders Prototype First, Strategise Later

If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don't do that. In this episode, you'll learn why smart business l...

13 Nov 202412min

227. How to Use AI in Product Development: A Non-Techies Guide

227. How to Use AI in Product Development: A Non-Techies Guide

If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools. But, you have to know how to use them wisely, so you don't make pretty products th...

6 Nov 202416min

226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do

226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do

Have you ever wondered about how to work with developers effectively without becoming one yourself? It all starts with five simple, non-technical questions. In this episode, you'll learn what you need...

30 Okt 202411min

225. How To Get ROI From A Tech Conference

225. How To Get ROI From A Tech Conference

You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money. So how do you get the former and avoid t...

23 Okt 202414min

224. MVPs, Milkshakes & Corporate Innovation

224. MVPs, Milkshakes & Corporate Innovation

How do you make something completely new? And does the process differ if you're in a tiny start-up or a tech giant like Google? Listen to this episode to find out. You will learn from Maria Fernandez ...

16 Okt 202431min

223. Product Management: From Start-up To Grown Up

223. Product Management: From Start-up To Grown Up

If you want to understand how tech companies work from the inside, you need to know what product managers do. People who master this skillset go on to be successful entrepreneurs, run tech companies a...

9 Okt 202436min

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