Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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238. The Secret To User Growth: Turn Features Into Stories

238. The Secret To User Growth: Turn Features Into Stories

Want to know how Apple turns technical features into stories that make people line up around the block for new products? In this episode you will learn the 3 step product storytelling framework that t...

22 Jan 202520min

237. Introduction to crypto for smart beginners

237. Introduction to crypto for smart beginners

Cryptocurrency is becoming a bigger financial and political force in our world, especially after Donald Trump's return to the White House. This is why smart people who want to have an impact in the wo...

15 Jan 202536min

236. Combining Creativity with Data: Inside the Future of Journalism at the FT

236. Combining Creativity with Data: Inside the Future of Journalism at the FT

What does it mean to evolve your career in the Digital Age? Meet Janina Conboye, a Financial Times journalist who added data skills to her storytelling talent. This episode is a masterclass in smart c...

8 Jan 202532min

235. Plan Your 2025 Like a CEO: the Jeff Bezos approach

235. Plan Your 2025 Like a CEO: the Jeff Bezos approach

In a recent interview, Jeff Bezos shared that big leaders must "identify the big ideas, enforce tough execution, and grow the next generation of leaders." In this episode, I'll show you exactly how to...

1 Jan 202519min

234. 2024 Reflections: Are You the CEO Your Career Deserves?

234. 2024 Reflections: Are You the CEO Your Career Deserves?

Do you think year-end reviews are just about listing what you did? Think again. In this episode, you'll learn how to assess your year like a CEO - because whether you're a founder, innovator or invest...

25 Dec 202415min

233. How AI changed tech entrepreneurship and investing in 2024 and what's to come

233. How AI changed tech entrepreneurship and investing in 2024 and what's to come

Think AI is just about adding chatbots to your business? Think again. In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that'...

18 Dec 202424min

232. Why Governments Are Tech's Most Powerful (and Overlooked) Innovators

232. Why Governments Are Tech's Most Powerful (and Overlooked) Innovators

Think Silicon Valley was built by brilliant founders and venture capital? Think again. Governments have been the secret force behind every major tech breakthrough - and understanding this could be cru...

11 Dec 202421min

231. Why Hardware is Hard (And When It's Worth It): Lessons from Apple, Tesla & Nvidia

231. Why Hardware is Hard (And When It's Worth It): Lessons from Apple, Tesla & Nvidia

Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech. But sometimes, that path leads to trillion-dollar success stories. In ...

4 Dec 202416min

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