Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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102. When AI goes wrong - Zillow case study

102. When AI goes wrong - Zillow case study

Real estate marketplace Zillow took $500 million in write downs and fired 25% of its workforce in late 2021, largely because a pricing algorithm made a mistake. Learn what went wrong and how to avoid ...

8 Juni 202215min

101. How companies really use AI

101. How companies really use AI

AI is a great tool to help you make decisions, but it's often not sophisticated enough to make good decisions by itself. This is why companies often rely on AI to do  most of the task, but leave the f...

1 Juni 202218min

100. My story: ambition, tech and the camel incident

100. My story: ambition, tech and the camel incident

Today, I'm doing something a bit different. As our smart community grows, I know that some of you might not know much about me, my story or how I got into this tech thing. That's why today, I'm sharin...

25 Maj 202230min

99. The top skill you need to succeed in the Information Age

99. The top skill you need to succeed in the Information Age

Venture capitalist Marc Andreessen famously wrote that "software is eating the world." While digital transformation is everywhere, and even your coffee shop has an app, this doesn't mean we all need t...

22 Maj 202220min

98. Feature creep – why apps get too complicated

98. Feature creep – why apps get too complicated

When an app has too many features and pop ups, most users get confused and frustrated. This is feature creep: when the product's core functionality becomes hidden in too many options and things to do....

11 Maj 202213min

97. How I built Make Love Not Porn - with Cindy Gallop

97. How I built Make Love Not Porn - with Cindy Gallop

Would you leave a high flying career in advertising to set up an adult content site? Most people wouldn't, but Cindy Gallop is not most people. After leading one of the world's top advertising agencie...

3 Maj 202251min

96. How to innovate at a corporate - lessons from Apple and Intel

96. How to innovate at a corporate - lessons from Apple and Intel

Every company wants to be innovative, but how do you balance the risk of innovation with the need to keep the lights on? Listen to this interview with Kapil Kane, Head of Innovation at Intel China, to...

27 Apr 202245min

95. Top mistakes non-technical founders make in UX design

95. Top mistakes non-technical founders make in UX design

Design is often at the core for why products go viral or flop. But, how can you tell good design from bad right at the start? How do you hire the right people and avoid costly mistakes? That's what yo...

20 Apr 202216min

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