Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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62. How I used accelerators to build a tech business

62. How I used accelerators to build a tech business

Andi Govindia has gone through three accelerators on her start-up journey. This helped her build a business model, find co-founders and get her first major clients. Andi leads Riviter, a visual search...

1 Sep 202127min

61. How To Hire Product Teams: Outsourcing vs In-House

61. How To Hire Product Teams: Outsourcing vs In-House

Hiring developers and designers to build your tech product is always risky, because as a non-techie, you're hiring people to do things you don't know how to do. Is outsourcing more risky because you'r...

25 Aug 202119min

60. Why the VC market is changing and how to succeed it

60. Why the VC market is changing and how to succeed it

More money is entering venture capital today than ever before. This means more career opportunities for investors, and funding options for founders. In this episode, you'll hear from Check Warner, par...

18 Aug 202130min

59. What on Earth is growth hacking?

59. What on Earth is growth hacking?

Why do some products go viral and others die a quiet death? The answer lies in growth hacking.  Growth hacking is a type of marketing that combines working on the product, which is an inside job, and ...

11 Aug 202113min

58. How to pivot your way to success

58. How to pivot your way to success

Neither life nor business are linear. Startups often pivot their business models several times to find product market fit, just as we try out different careers. In this episode, you'll hear from Hanna...

4 Aug 202125min

57. How to have a great career in tech, lessons from Reid Hoffman

57. How to have a great career in tech, lessons from Reid Hoffman

"The business strategies employed by highly successful start-ups and the career strategies employed by highly successful individuals are strikingly similar," says Reid Hoffman in his book The Startup ...

28 Juli 202112min

56. How space tech impacts us all

56. How space tech impacts us all

Space tech developments aren't just a battle between middle aged billionaires. Nor is it a Cold War leftover. The technologies we use every day to watch TV and hail a taxi rely on connections in spac...

21 Juli 202123min

55. What data scientists do and how to work with them

55. What data scientists do and how to work with them

Big data and predictive analytics can help you make profits, sell clothes and strike oil. But, unless you know how to ask data scientists the right questions and then use their answers, data are just ...

14 Juli 202115min

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