189: How to Create and Effectively Market a Flat Fee Offer
If you're looking to save money, increase revenue, attract better clients, and gain more freedom in the long run, then offering flat fee pricing is one of the best things you can do for your practice....
1 Feb 202217min
188: The '5 Whys' is a Powerful Problem Solving Tool
As knowledge workers, we need to think well to solve important problems. Asking the right questions is how we find root causes for problems versus superficial ones. The "5 Whys" is a powerful interrog...
25 Jan 202219min
187: Automated Scheduling
Working out the best time to talk or zoom with someone is annoying, but not if you automate the process. Lawyers who do this are flabbergasted at how amazing it is. In this episode, you'll learn about...
18 Jan 202235min
186: Everything is Figureoutable (including how to create your dream practice)
How do you create a rewarding law practice that earns you a good living, and is also enjoyable? And what's the role of technology in trying to do that? Well, the key is to start with the right frame o...
11 Jan 202216min
185: Don't Do This (The Secret to More Effective Marketing)
Most lawyers do things that decrease the likelihood of getting good clients. Some even spend money on ads that are counter-productive. Don't do that. Instead, do what I'll explain in this episode. It'...
4 Jan 202224min
184: My Well-Kept Secret (with Megan Hargroder)
In this episode, Ernie is interviewed about a longstanding, well-kept secret that finally emerged to the public during a recent episode of NPR's This American Life. Megan probes Ernie in an interview ...
28 Dec 202139min
183: Your Best Marketing Focus for 2022 (with Megan Hargroder)
If you want to get better clients, consistently, and cost-effectively, you need to focus on this one thing above all else in the coming year. Megan Hargroder joins Ernie to delve into the thing that ...
21 Dec 202131min
182: What to Focus on in 2022 to Transform Your Practice
Transforming your practice means focusing on what's most important and consistently improving in that area. Next year I recommend you focus on this one thing above all else. If you're realistic about ...
14 Dec 202127min
