185: Don't Do This (The Secret to More Effective Marketing)
Most lawyers do things that decrease the likelihood of getting good clients. Some even spend money on ads that are counter-productive. Don't do that. Instead, do what I'll explain in this episode. It'...
4 Jan 202224min
184: My Well-Kept Secret (with Megan Hargroder)
In this episode, Ernie is interviewed about a longstanding, well-kept secret that finally emerged to the public during a recent episode of NPR's This American Life. Megan probes Ernie in an interview ...
28 Dec 202139min
183: Your Best Marketing Focus for 2022 (with Megan Hargroder)
If you want to get better clients, consistently, and cost-effectively, you need to focus on this one thing above all else in the coming year. Megan Hargroder joins Ernie to delve into the thing that ...
21 Dec 202131min
182: What to Focus on in 2022 to Transform Your Practice
Transforming your practice means focusing on what's most important and consistently improving in that area. Next year I recommend you focus on this one thing above all else. If you're realistic about ...
14 Dec 202127min
181: Funny Online CLE programs (with Joel Oster)
Joel Oster is a comedian who practices law, and he puts on highly entertaining CLE programs that you can access online. Plus he just wrote a funny book. In this episode, Joel explains how he started u...
7 Dec 202145min
180: Paperless Lawyering Questions from Attorney Joe O'Keefe
St. Louis estate planning attorney Joe O'Keefe had some questions about optimizing his practice to be more paperless. In listening to this discussion, you'll learn about why you might want to use a di...
30 Nov 20211h 7min
179: Mental Models - Part 2
In the last episode, we talked about how mental models are helpful for simplifying our complex world to make it more understandable. Now let's delve deeper. We'll discuss different types of mental m...
23 Nov 202126min
178: Mental Models (Charlie Munger)
It's often hard to understand our complex tech-driven world. That's why we need "mental models" to simplify the complex and make it more understandable. Charlie Munger is a famously successful lawyer ...
16 Nov 202120min
