The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠

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Avsnitt(88)

Privacy First Ads and the Future of Brand Trust with Orville McDonald from Mozilla

Privacy First Ads and the Future of Brand Trust with Orville McDonald from Mozilla

Orville McDonald, Senior Director of Ads Products at Mozilla, joins the Brand Trust series sponsored by Mozilla Ads to unpack why advertising is essential to keeping the open web alive, and why the in...

11 Dec 202513min

Brand Trust in Programmatic with Mike McNeeley of Index Exchange

Brand Trust in Programmatic with Mike McNeeley of Index Exchange

In Episode 1 of the Brand Trust series, sponsored by Mozilla Ads, Mike McNeeley, SVP of Product at Index Exchange, joins the Advertising Forum to unpack why trust and transparency are still active cha...

4 Dec 202510min

AI-Powered Publishing: Josh Markham on Automating Revenue with Mula

AI-Powered Publishing: Josh Markham on Automating Revenue with Mula

Josh Markham, Chief Product Officer at Mula, discusses the transformative impact of AI on product management and publisher engagement. He emphasizes the importance of automation and delegation in enha...

25 Nov 202510min

How AI and Simplified Tech Stacks Are Powering Publisher Monetization with Freestar and Mula

How AI and Simplified Tech Stacks Are Powering Publisher Monetization with Freestar and Mula

Heather Carver, Chief Revenue Officer at Freestar, discusses the importance of leveraging data insights for publishers, the role of AI in enhancing user engagement, and the need for simplifying tech s...

20 Nov 202512min

Brandon O’Neal (On3) & Stephanie Mazzamaro (Arena Group) on Building Smarter AI Communities

Brandon O’Neal (On3) & Stephanie Mazzamaro (Arena Group) on Building Smarter AI Communities

Jeremy Bloom and AdTechGod engage with guests Brandon O'Neal, Chief Revenue Officer of On3 and Stephanie Mazzamaro, Head of Programmatic, Addressability & Ops of The Arena Group to discuss the evolvin...

13 Nov 202512min

Jason White on Reinventing Digital Monetization: Inside Mula’s Agentic Future

Jason White on Reinventing Digital Monetization: Inside Mula’s Agentic Future

Jason White, CEO of Mula, discusses the concept of agentic monetization and the evolution of digital content monetization. He highlights the importance of data in creating personalized user experience...

7 Nov 202514min

Cara Lewis on How Live Streaming and Programmatic Advertising Are Shaping the Future of Media

Cara Lewis on How Live Streaming and Programmatic Advertising Are Shaping the Future of Media

In this episode of The Future Is Live, Dentsu’s Chief Investment & Activation Officer Cara Lewis joins Jeremy Bloom and AdTechGod to discuss the powerful intersection of live content, attention, and p...

23 Okt 20259min

Unlocking the Power of Live Events with Katie Johnson

Unlocking the Power of Live Events with Katie Johnson

In this episode of The Advertising Forum, sponsored by Freewheel, Katie Johnson, Senior Programmatic Director at New Engen, Inc. discusses the impact of live events and programmatic advertising. She h...

16 Okt 20258min

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