The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠

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Avsnitt(88)

Unlocking Publisher Power: Identity, Data & the Future of Monetization

Unlocking Publisher Power: Identity, Data & the Future of Monetization

In this episode sponsored by Intent IQ, the discussion revolves around the challenges and opportunities in the advertising industry, particularly focusing on identity solutions for publishers. Gil Dud...

25 Apr 202511min

Privacy-Proof Monetization: Inside Intent IQ + Start.io’s Strategy

Privacy-Proof Monetization: Inside Intent IQ + Start.io’s Strategy

In this episode sponsored by Intent IQ , the conversation revolves around identity solutions in advertising, focusing on the collaboration between Intent IQ and Start.io. The discussion highlights the...

23 Apr 202510min

Identity, Intent & Innovation with Intent IQ

Identity, Intent & Innovation with Intent IQ

In this episode sponsored by IntentIQ, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successfu...

18 Apr 202510min

Rethinking Identity in a Privacy-First World with IntentIQ

Rethinking Identity in a Privacy-First World with IntentIQ

In this episode of the Advertising Forum, hosts Jeremy Bloom and AdTech God engage with Fabrice Beer-Gabel and Art Binder to discuss the evolving landscape of identity in digital marketing. They explo...

10 Apr 202512min

Merging Innovation – Zvika Netter on the Future of Ad Tech

Merging Innovation – Zvika Netter on the Future of Ad Tech

In this episode sponsored by Mediaocean, Zvika Netter, CEO and co-founder of Innovid, discusses the recent merger with Mediaocean and Flashtalking. He shares insights into the journey of Innovid, the ...

3 Apr 202514min

Propelling Advertising Currency into a Bold New Era

Propelling Advertising Currency into a Bold New Era

In this episode of The Advertising Forum sponsored by Comscore, Karen Babcock from Comcast Advertising and Drew Kane from Mediaocean discuss the evolution of currency in advertising. They explore the ...

6 Mars 202514min

Revolutionizing SMB Advertising: The Vibe Story

Revolutionizing SMB Advertising: The Vibe Story

In this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertis...

27 Feb 202513min

Cracking CTV for SMBs: How Philo & Vibe Are Changing the Game!

Cracking CTV for SMBs: How Philo & Vibe Are Changing the Game!

Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected t...

20 Feb 20259min

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