The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠

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Avsnitt(88)

SMBs on the Rise: Unlocking Venture Capital Opportunities with Sophia Popova

SMBs on the Rise: Unlocking Venture Capital Opportunities with Sophia Popova

Sophia Popova, a Partner at Summit Partners, discusses the current state of SMBs and the venture capital opportunities they present. With a record number of new businesses emerging, the cost of starti...

20 Feb 202511min

CTV for SMB Growth: Justin Rankin’s Insights on Transformative Advertising with Vibe

CTV for SMB Growth: Justin Rankin’s Insights on Transformative Advertising with Vibe

Justin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with th...

6 Feb 20259min

Fixing the Internet: Privacy, Ads & Mozilla’s Mission

Fixing the Internet: Privacy, Ads & Mozilla’s Mission

In this episode of the Advertising Forum, Brad Smallwood discusses the intersection of privacy and advertising, emphasizing Mozilla's commitment to consumer privacy. He explains how Anonym fits into M...

31 Jan 202512min

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World (sponsored by Mozilla) In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, d...

30 Jan 202513min

Navigating Privacy in Mobile Advertising with Eric Seufert

Navigating Privacy in Mobile Advertising with Eric Seufert

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amid...

13 Jan 202511min

Unlocking the Power of Attention Metrics with InMobi

Unlocking the Power of Attention Metrics with InMobi

In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Mark Guldimann and Richard O'Sullivan. The discu...

16 Dec 202412min

The Power of Attention Metrics in Mobile Advertising

The Power of Attention Metrics in Mobile Advertising

In this conversation, Marc Guldimann (Adelaide Metrics) and Richard O'Sullivan (InMobi) explore the growing importance of attention metrics in mobile advertising. They discuss how these metrics eleva...

12 Dec 202413min

Navigating Mobile Growth in a Privacy-Driven World

Navigating Mobile Growth in a Privacy-Driven World

In this episode of the Advertising Forum, the discussion revolves around the challenges and strategies in mobile growth, particularly focusing on privacy issues, the importance of partnerships, and ho...

9 Dec 202415min

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