Seasons Greetings & Looking Back on 2024
This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable les...
26 Dec 202416min
Performance vs. Perception: The Budget Disconnect in Affiliate Marketing
In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate ...
19 Dec 202434min
How to Scale your SaaS Affiliate Program and Build Long Term Partnerships
In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right ...
12 Dec 202438min
High Stakes Conversions: Why CRO Matters for iGaming (Affiliates and Operators)
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, es...
5 Dec 202432min
The Ultimate Guide to Brand Partnerships (Where, What, Why, How)
Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of bra...
28 Nov 202432min
Season In Review: Key Takeaways From This Season’s Guests
The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various indus...
21 Nov 202433min
What the US Brand Survey Revealed About the Affiliate Industry
In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey. They explore...
14 Nov 202432min
How To Gain Traction With Content Creators in Your Affiliate Program
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and m...
7 Nov 202434min
