The Art of the Brand

The Art of the Brand

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they unpack the brands, consumer trends, and stories shaping business from viral campaigns to industry case studies. New episodes Weekly. Ready to build a brand people choose? Hit follow.

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Avsnitt(178)

How Moncler Went from Discount Jackets to a $13B Luxury Empire | Branding Strategy Breakdown

How Moncler Went from Discount Jackets to a $13B Luxury Empire | Branding Strategy Breakdown

How did Moncler transform from a struggling brand selling $100 jackets into a $13 billion luxury powerhouse? In this episode, we break down the genius branding strategy behind Moncler's rise—how CEO R...

11 Feb 20256min

Why Your Social Strategy Fails: Lessons from Dr. Lara Devgan’s Branded Growth

Why Your Social Strategy Fails: Lessons from Dr. Lara Devgan’s Branded Growth

In this episode, learn why Dr. Lara Devgan’s approach to brand-building goes beyond social media trends. From coining “facial balancing” to launching her own skincare line—and even forging a partnersh...

10 Feb 202510min

Guest 13: Nature, Luxury & The Power of Persistence: Emily Carter’s Path to High-End Design

Guest 13: Nature, Luxury & The Power of Persistence: Emily Carter’s Path to High-End Design

Ever wonder how a childhood fascination with bugs transforms into a sought-after luxury accessories brand? In this episode, Camille sits down with Emily Carter—the self-taught British designer whose s...

4 Feb 202545min

Lululemon’s Misstep: How a Media Twist Shaped (and Shook) an Iconic Brand

Lululemon’s Misstep: How a Media Twist Shaped (and Shook) an Iconic Brand

In this eye-opening episode, we spotlight the Lululemon controversy surrounding founder Chip Wilson—and how a few taken-out-of-context remarks about “bigger women” spiraled into a full-blown media sto...

21 Jan 202516min

The $10M Marketing Mistake That Sunk “Strange Darling"

The $10M Marketing Mistake That Sunk “Strange Darling"

Why did a critically acclaimed movie with comparisons to Silence of the Lambs completely flop at the box office? In this episode, we break down the curious case of Strange Darlings—a film that had all...

20 Jan 202520min

“More Cowbell” – Embracing Your Authentic Edge

“More Cowbell” – Embracing Your Authentic Edge

Want to know why that famous Saturday Night Live “More Cowbell” sketch keeps popping up in marketing conversations? In this episode, we break down how a single “ridiculous” element can propel your bra...

16 Jan 202521min

Guest 12: Noelle Crooks: Reinventing Yourself & Building a Modern Renaissance Brand

Guest 12: Noelle Crooks: Reinventing Yourself & Building a Modern Renaissance Brand

What happens when you stop striving for “hot” and start embracing your true self? Discover how author and entrepreneur Noelle Crooks reclaimed her spotlight and built a community for women who crave d...

15 Jan 202548min

PR ≠ Marketing! Explained by PR expert

PR ≠ Marketing! Explained by PR expert

“In this episode, Camille Moore sits down with PR expert Astrid M. Carillo to tackle the age-old debate: Is PR the same as Marketing? Astrid, a seasoned PR and etiquette professional, has worked acros...

13 Jan 202530min

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