The Business of Outrage: What Brands Get Wrong
From beauty backlash to Super Bowl campaigns, this episode breaks down how brands are navigating outrage, algorithms, and attention in real time. Camille and Phillip unpack the controversy around Huda...
3 Feb 51min
Why World Building Can’t Be Replaced by AI
World-building is everywhere, but most brands still don’t understand what it actually means. In this episode, Camille and Phillip unpack why branding can’t be reduced to checklists, platforms, or AI-g...
29 Jan 1h 25min
How world building is taking over Hollywood in a different way
Celebrity brands are everywhere, but most of them are quietly failing. In this episode, Camille and Phillip unpack why influencer-led beauty and fashion brands struggle to scale, how fake luxury is er...
20 Jan 1h 28min
Why “Well-Produced” Brands Still Fail
From the Golden Globes to AI-generated campaigns, this episode breaks down why brands are struggling to stay relevant in a culture-first world. Camille and Phillip unpack what award shows, Alo’s HQ, i...
15 Jan 58min
How Backlash Turned Into a Billion-Dollar Brand Play ft. Isabella Chams
People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia.In this episode, Camille sits down with Isabella ...
13 Jan 36min
Why Influencers, AI & Brands Are Colliding in 2026
In this episode, Camille and Phillip unpack the shifts shaping branding in 2026: the collision of influencers and ownership, AI’s growing impact on creativity and speed, why luxury and fashion brands ...
7 Jan 1h 11min
132: TV Is Over. TikTok Is the Store. Brands Need to Adapt Fast
This week, we break down the brand and media power shift that’s happening in real time — and why legacy players are losing ground fast.We unpack why Lululemon feels increasingly irrelevant, how TikTok...
23 Dec 20251h 10min
Why Trend Forecasting Is Dead
This week on Art of the Brand, Camille and Phillip unpack why traditional authority in branding is collapsing — from Pantone’s fading relevance to corporations losing control of culture in the age of ...
17 Dec 20251h 20min
