Marketing Momentum: Know What You're Up Against
Send us Fan Mail Before investing in SEO, you need to know what you’re actually up against. This episode walks through a simple process to measure how competitive a topic really is using Semrush. Lea...
18 Feb 3min
Marketing Momentum: AI Visibility Scores Are Vibes, Not Signals
Send us Fan Mail AI mention tracking tools promise visibility and influence, but most of them can't be verified. In this episode, Lance explains why AI visibility scores and citation metrics fail bas...
11 Feb 4min
Marketing Momentum: No Author = No Trust
Send us Fan Mail This episode covers one of the most overlooked EEAT mistakes online: publishing expert content without making the expert obvious. Lance talks about why anonymous advice creates doubt ...
4 Feb 4min
Marketing Momentum: Forget the Funnel. Build the Ecosystem.
Send us Fan Mail This episode covers why the marketing funnel no longer reflects how people actually buy. Lance talks about the quiet lie behind funnel thinking and why buyers move in non-linear, u...
28 Jan 3min
Marketing Momentum: Filter Chips
Send us Fan Mail This episode covers a Google update that is already impacting local service visibility. Lance breaks down Google’s new filter chips and explains why businesses without clearly labele...
21 Jan 2min
Marketing Momentum: Roles with Goals
Send us Fan Mail This episode covers how to shift your website from product-focused to role-focused. Lance explains why buyers identify as roles with goals and how websites lose conversions when visit...
14 Jan 3min
Marketing Momentum: The Cold Start
Send us Fan Mail This episode covers how to break the cold start in your marketing. Lance talks about the blank page problem and how AI helps you find your footing faster. You will hear how to turn ro...
7 Jan 2min
If we can build a business...you can, too!
Send us Fan Mail We're finally bringing the podcast back after a 4.5-year break to share the messy, real-life journey of starting a business. If you want to be an entrepreneur but don't think you're r...
5 Jan 1h 7min
