If we can build a business...you can, too!
Send us Fan Mail We're finally bringing the podcast back after a 4.5-year break to share the messy, real-life journey of starting a business. If you want to be an entrepreneur but don't think you're r...
5 Jan 1h 7min
Marketing Momentum: Hook, Line, and Sinker
Send us Fan Mail This episode covers a simple framework for writing content that pulls people in. Hook, Line, and Sinker is a structure that helps your content stop the scroll, build tension, and guid...
26 Dec 20252min
Marketing Momentum: The 211 Problem
Send us Fan Mail This episode covers why the best marketing plays the long game. Lance breaks down DreamData’s new study that shows the average B2B buyer journey is 211 days. He explains why most of ...
17 Dec 20252min
Marketing Momentum: Volume Over Value
Send us Fan Mail This episode covers why keyword volume is not the metric that matters most. Lance breaks down the trap of chasing high-volume keywords and explains why low-volume, high-intent searche...
10 Dec 20252min
Marketing Momentum: Improve Before Starting New
Send us Fan Mail This episode covers how to grow by improving what you already have. Lance talks about why your next marketing win often comes from refining existing content rather than creating som...
3 Dec 20253min
Marketing Momentum: The Recipe Vs. The Meal
Send us Fan Mail This episode covers why your marketing should focus on the experience, not the features. Lance explains why most teams talk about their product like a recipe card when customers care...
26 Nov 20252min
Marketing Momentum: Sucking Is Better Than Skipping
Send us Fan Mail This episode covers the power of showing up consistently. Lance shares what running 600 miles taught him about marketing and why steady effort beats motivation. You will hear how to ...
26 Nov 20252min
Marketing Momentum: Visibility vs Preference
Send us Fan Mail This episode covers why preference matters more than visibility. Lance explains why brands are focused on AI search visibility while overlooking the part that actually drives demand....
26 Nov 20252min
