Marketing Momentum: The Recipe Vs. The Meal
This episode covers why your marketing should focus on the experience, not the features. Lance explains why most teams talk about their product like a recipe card when customers care about the meal. ...
26 Nov 20252min
Marketing Momentum: Sucking Is Better Than Skipping
This episode covers the power of showing up consistently. Lance shares what running 600 miles taught him about marketing and why steady effort beats motivation. You will hear how to build habits that...
26 Nov 20252min
Marketing Momentum: Visibility vs Preference
This episode covers why preference matters more than visibility. Lance explains why brands are focused on AI search visibility while overlooking the part that actually drives demand. You will hear ho...
26 Nov 20252min
Marketing Momentum Introduction
This episode covers what you can expect from the Marketing Momentum episodes. Lance shares why this exists and what you will hear each week. The focus is simple: honest marketing guidance, clear SEO t...
26 Nov 202516s
Vanity Workplace Benefits - Episode 58
Did you know that there are more job openings in the United States right now than there has ever been in history?! Crazy, right? So, how do you break through the noise as a job-seeker or employer? It’...
31 Maj 202136min
Interview with Tara Jones-Williamson from Your Pretty Pennies - Episode 57
Today Lance and Rayanne are joined by financial success coach, Tara Jones-Williamson from Your Pretty Pennies. Check out this episode to learn about the biggest money mistakes you’re probably making, ...
17 Maj 202154min
Will Automation Take All of Our Jobs? - Episode 56
This question has been asked many times since the start of the 21st century: is automation going to take all of our jobs? The short answer? Some of them, yes. The long answer? Well, it’s a bit more co...
10 Maj 202123min
Marketing Your Side Hustle - Side Hustle School 2 - Episode 55
Welcome back to Side Hustle School! Now that you’ve created your side hustle and you’ve decided who your ideal target audience is, you’re ready to get some customers and get the ball rolling. Join Ray...
3 Maj 202132min
