Marketing Momentum in a Minute: Stop Publishing Good Enough Content
Send us Fan Mail Good enough doesn't rank, and it never will. In this episode, Lance breaks down why most teams have a standards problem rather than a content problem, and what to do about it. You wi...
15 Apr 2min
Marketing Momentum: How to Turn Sales Questions Into Your Best Website Content
Send us Fan Mail Your sales team is sitting on a content gold mine. They may not even realize. In this episode, Lance breaks down why your website should be answering sales questions before your sales...
8 Apr 4min
Marketing Momentum: March Madness and AI Scoring
Send us Fan Mail The odds of a perfect March Madness bracket are 1 in 9.2 quintillion. If you actually know basketball, those odds improve to 1 in 120 billion. That gap is exactly how you should be th...
1 Apr 3min
Marketing Momentum in a Minute: Why Your Title Tags Are Costing You Clicks
Send us Fan Mail Most teams treat title tags like a one-time SEO checkbox. Write them once, move on, never look back. They are still a ranking factor. They are the first thing someone sees in search. ...
25 Mars 3min
Filling the Pipeline and the Truck with Great Lakes Landscape Supply
Send us Fan Mail What fills your pipeline is just as important as what fills your truck. In this episode, Avalanche Creative's founder, Lance Beaudry, and Sales & Marketing Lead, Keelie, sit down with...
19 Mars 53min
Marketing Momentum: Why Your Contact Form Isn't Converting
Send us Fan Mail Getting someone to your website is hard. Getting them to fill out your contact form is even harder. In this episode, Lance explains why contact forms often create hesitation for visit...
18 Mars 3min
Marketing Momentum: AI Visibility is Inconsistent
Send us Fan Mail Everyone wants to know if their brand is showing up in AI tools. New research from SparkToro shows AI recommendations are highly inconsistent. Ask the same question repeatedly, and yo...
11 Mars 4min
Marketing Momentum: Alternative Pages - Your New Hot Lead Pipeline
Send us Fan Mail Some of the highest-intent searches in Google include your competitors’ names. In this episode, Lance explains why alternative pages attract buyers who are already evaluating options...
4 Mars 3min
