The Avalanche Podcast

This episode covers a Google update that is already impacting local service visibility. Lance breaks down Google’s new filter chips and explains why businesses without clearly labeled estimate pages ...

21 Jan 2min

This episode covers how to shift your website from product-focused to role-focused. Lance explains why buyers identify as roles with goals and how websites lose conversions when visitors have to trans...

14 Jan 3min

This episode covers how to break the cold start in your marketing. Lance talks about the blank page problem and how AI helps you find your footing faster. You will hear how to turn rough drafts into d...

7 Jan 2min

We're finally bringing the podcast back after a 4.5-year break to share the messy, real-life journey of starting a business. If you want to be an entrepreneur but don't think you're ready, this is for...

5 Jan 1h 7min

This episode covers a simple framework for writing content that pulls people in. Hook, Line, and Sinker is a structure that helps your content stop the scroll, build tension, and guide people to a mea...

26 Dec 20252min

This episode covers why the best marketing plays the long game. Lance breaks down DreamData’s new study that shows the average B2B buyer journey is 211 days. He explains why most of the decision happ...

17 Dec 20252min

This episode covers why keyword volume is not the metric that matters most. Lance breaks down the trap of chasing high-volume keywords and explains why low-volume, high-intent searches often bring the...

10 Dec 20252min

This episode covers how to grow by improving what you already have. Lance talks about why your next marketing win often comes from refining existing content rather than creating something new. He br...

3 Dec 20253min