Marketing Momentum: Authority vs Freshness in AI Search
Send us Fan Mail Two studies say opposite things about AI visibility. One says authority wins. One says freshness wins. Both are right, and both are incomplete. In this episode, Lance breaks down wha...
3 Juni 2min
Marketing Momentum: The System Behind Every Business Growing Business
Send us Fan Mail You do not rise to the level of your goals. You fall to the level of your systems. In this episode, Lance breaks down why marketing goals without a proven system behind them rarely pr...
27 Maj 2min
Marketing Momentum: Why Smart Marketers Fall for the Wrong Playbooks
Send us Fan Mail Copying what worked for a well-funded company is one of the most common traps in marketing. The tactic looks great on LinkedIn, but the tactic alone did not create the success. In thi...
20 Maj 3min
Marketing Momentum: Stop Making Vanity Updates to Your Website
Send us Fan Mail Google created a fingerprint of your page the first time it crawled it. Every update since then gets compared to that original. If the difference is not meaningful, Google moves on. ...
13 Maj 3min
Marketing Momentum: How AI Really Finds Answers (and why you're missing)
Send us Fan Mail When you ask AI a question, you get one clean answer. What you don't see is that one prompt triggered up to 15 separate searches behind the scenes. If your content isn't showing up in...
6 Maj 3min
Marketing Momentum: SEO vs AEO is NOT a Debate
Send us Fan Mail GEO, AEO, AI Search. The labels may keep changing, but the fundamentals haven't. In this video, Lance breaks down why answer engine optimization isn't a new game and what actually d...
29 Apr 3min
Free Marketing Event in Grand Rapids — AI Search Decoded
Send us Fan Mail If you've spent any time trying to figure out how to show up in AI search, you know how exhausting it is. That's why we've done the research for you. AI Search Decoded (Free Event) ...
23 Apr 58s
Marketing Momentum: Use AI to Diagnose an SEO Collapse
Send us Fan Mail When traffic drops, don't just guess why. In this episode, Lance walks through a workflow using SEMrush and Claude that used to take days of manual work from a qualified SEO expert an...
22 Apr 2min
